Gordon Burtch

Questrom School of Business, Boston University, USA


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Gordon Burtch is a Professor of Information Systems and Fellow of the Digital Business Institute at Boston University’s Questrom School of Business. His research, which focuses on the economic evaluation of information systems, employs empirical analyses rooted in econometrics and field experimentation to identify and quantify the drivers of individual participation in online social contexts. His work has been published in various leading journals, including Management Science, Information Systems Research, MIS Quarterly, Manufacturing & Service Operations Management, Organization Science, Production and Operations Management, the Journal of Law, Economics & Organization, and the Journal of Consumer Psychology. More https://gburtch.github.io/