TU Wien DIGHUM

Yves Pigneur

University of Lausanne, Switzerland

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Yves Pigneur is Professor at the University of Lausanne. Together with Alex Osterwalder, he co-created the internationally renowned Business Model Canvas and a portfolio of practical innovation tools used by millions of practitioners worldwide. They are co-authors of the international bestsellers Business Model Generation, Value Proposition Design, and The Invincible Company, and are ranked among the world’s most influential management thinkers by Thinkers50.